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Embrace, Mobile-First Application Performance Management Platform, Joins Y Combinator’s Summer 2019 Batch

Embrace, the market leader in application performance management for mobile, announced that is has joined Y Combinator’s Summer 2019 batch. During YC’s Demo Days from August 19-20 at Pier 48 in San Francisco, Embrace will showcase their mobile technology to a select audience of approximately 1,000 investors and media.

Since joining YC’s S19 batch, Embrace has been working closely with the company to focus on growth acceleration, and is now experiencing 20% month on month growth, with 50% growth projected this month – starting to indicate that magic hockey stick in the next months.

  • Embrace provides a comprehensive unified health and optimization platform for mobile applications, which enables businesses to make their iOS/Android apps stable and faster.
  • Its platform supports a wide array of companies (OKCupid, Boxed, Headspace); Mobile Commerce is a key category supported (Wish, Goat, Thrive, Home Depot) because Embrace solves shopping cart issues, increasing revenues and reducing cart abandonment.
  • Since launching in 2016, Embrace has already grown to support trillions of mobile app events, and analyzes every user session to diagnose 5X more in-app issues than any other mobile toolset and fix mobile experiences.
  • Earlier this year, Embrace raised $4.5 million from investors including Pritzker Group Venture Capital, Greycroft, Vy Capital, and Miramar Ventures.

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Previously, Embrace CEO Eric Futoran co-founded Scopely, a mobile gaming company with a +$400 million run rate. He was instrumental in the growth of Scopely as an initial owner of the Dice With Buddies / Yahtzee franchise, which was the driver of each of Scopely’s key financing, totaling over $60 million. Embrace technology spun out of a need that Eric found while at Scopely for better insights on the performance of their mobile gaming portfolio.
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