dunnhumby to Preview Insights from the Sixth Retailer Preference Index for U.S. Grocery at NRF
Annual study combines financial results with customer perceptions based on survey of 10,000 American consumers
dunnhumby, the global leader in customer data science, announced today it will be previewing insights from the upcoming sixth edition of the dunnhumby Retailer Preference Index for U.S. Grocery on Monday, January 16, 2023 at NRF at 3:15 p.m. Eastern. Taking place during NRF’s Exhibitor Big Ideas, dunnhumby’s President of the America’s Matt O’Grady and Director of Customer Strategy and Insights for North America Erich Kahner, will reveal what matters most to shoppers today and how retailers should be adapting to changing customer needs in today’s fast-evolving and often unpredictable world.
“The Retailer Preference Index provides powerful demographic, economic, cultural, and technological shopping trends that will unfold over the next few decades. While the last three years has been an extremely challenging time for consumers and retailers, it has provided the perfect laboratory for analyzing which grocers’ customer value propositions are best built for the long-haul,” said O’Grady. “With six years of data under our belt, we have uncovered which retailers are positioned to thrive under these new market conditions. Our RPI will help grocers improve their competitive positions, while providing key findings for marketing and consumer preferences.”
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The dunnhumby RPI is the only approach that combines financial results with customer perception. It includes the largest 63 retailers in the industry that sell everyday food and non-food household items. The customer perception data is sourced from an annual survey of 10,000 American grocery shoppers. dunnhumby’s expertise in the grocery industry ensures that the model design and interpretation reflects lessons learned from decades of serving hundreds of grocery retailers, thousands of consumer packaged goods companies, and billions of customers, globally.
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Attendees of the session will learn:
- What drives long-term retailer results
- What attributes do first-quartile retailers share
- What customer preference drivers are the most important for long term grocery success
- What types of retailers are best positioned for long term success
