Digsite’s new integrated platform enables agile teams to get the qualitative iteration and quantitative validation they need to confidently move forward.
Digsite, a leading consumer insights platform for online qualitative research, today announced the launch of Pulse, a new quantitative market research solution for early-stage concept, ad and product testing. Pulse makes it possible for teams to conduct quick 10-minute tests in as little as 24 hours, with customizable research templates and automated reporting dashboards.
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Over the past few years, consumer-driven companies have shifted to conducting more market research in-house, driven by tight budgets and accelerated timelines. This shift has fueled the demand for an integrated assisted-DIY platform that enables both qualitative consumer learning and quantitative statistical validation. The benefits are enormous, as teams can more quickly cycle between exploration and validation, with support where they need it, ultimately getting to market faster with better solutions.
“Digsite has always been an expert at rapid in-depth research, but it was clear customers also needed to quickly validate solutions. So, Digsite set out to build a responsive and flexible platform that could easily handle both 10-minute studies among hundreds of respondents, as well as longer in-depth studies among smaller groups of highly-targeted participants.” said Digsite CEO and Co-founder Monika Wingate.
Digsite Pulse uses a series of quick tasks including image mark-up, fill-in-the-blank stories, and interactive voting to drill deeper than traditional survey questions. Customers can set up a research study in minutes using a Pulse template for Concept Testing, Video Testing, Ad Testing or Jobs to be Done research. Digsite also offers custom Pulse studies along with full-service design and reporting services. And users can re-contact a subset of Pulse participants to drill deeper with video interviews, digital ethnographies or even in-context product testing.
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In addition to innovative sample and data collection, Digsite’s automated SmartDashboard visualizes the most valuable learning through AI-driven charts, graphs, quotes, keywords and sentiment analysis. Digsite Pulse automates critical analysis including benchmarking results within or between studies and comparing subgroups of respondents. Plus, Digsite’s PowerPoint downloads include editable charts that make customizing reports easier than ever.
“Insights technology needs to do more than it has in the past. It needs to be faster without sacrificing quality, ultimately fostering in-depth learning, iteration, and validation.” said Wingate.
