Digital Enablement, Adoption of Omni-Channel Business Models and Growing Demand from Tier-2 Cities to Drive Used Car Sales in Indonesia: Ken Research

Indonesia News

Key Findings

• As an impact of Covid-19, OLX Indonesia saw a drop of 15-25% in the number of used car listings on its platform in 2020.
• Used car platform, Carro, experienced a 600% increase in demand for certified used cars during the pandemic. The platform offered home test drives as well as the option of purchasing cars completely online.
• In July 2020, BeliMobilGue became a part of OLX Indonesia and rebranded itself as OLX Autos, offering instant car selling service to customers. OLX Autos is present in 7 cities with ~113 inspection centers and 2,000 partners throughout Indonesia.

Shift towards Online Platforms: In order to tap into the online used car market, many multi-brand and independent dealerships are expected to increase their digital presence. Along with listing of used car inventory online through online portals, some dealerships are also investing in their own websites and Instagram pages. Used car platforms are likely to focus on developing a transactional marketplace to enable 100% online end-to-end transactions from the convenience of the homes without having to visit the showrooms.

Increasing Demand Hatchbacks & SUVs: Although traditionally MPVs have dominated the used car sales in Indonesia, recently there has been increasing demand for Hatchbacks or City Cars and SUVs. The cultural shift from large families to nuclear families and buying cars to individual needs is driving the demand for these cars.

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Leveraging Latest Technologies: The online platforms as well as dealerships looking for expanding their presence online, plan to implement latest technologies such as 360 degrees 3D view of the interiors & exteriors, artificial intelligence to analyse car condition through pictures and more in order to create a better user browsing experience. These technologies along with the provision of detailed inspection reports as well as services such as car financing and insurance on a single platform are expected to be a game changer in the market.

Analysts at Ken Research in their latest publication “Indonesia Used Car Market Outlook to 2025 – By Market Structure (Organized & Unorganized), By Type of Car (MPVs, Hatchbacks, SUVs & Others), By Brand (Toyota, Honda, Daihatsu, Suzuki & Others), By Vehicle Age, By Mileage, By Customer Age and By Region (DKI Jakarta, East Java, West & Central Java, North Sumatera & Others)” observed that the used cars market in Indonesia witnessed improvement in the used to new car sales ratio over the period 2014-2020.Increasing value-added service offerings, rising presence of online classified platforms and marketplaces as well as large number of financing companies offering credit for used cars are contributing to the industry’s growth. The Used Car Industry in Indonesia is expected to grow at a CAGR of ~15.7% on the basis of gross transaction value and ~14.2% on the basis of sales volume over the forecast period 2020-2025.

Key Segments Covered:-

Indonesia Used Car Market (On the basis of GTV)

Indonesia Used Car Market (On the basis of Sales Volume)

Indonesia Used Car Market Segmentations (On the basis of Sales Volume)

• By Market Structure (On the basis of Sales Volume& GTV)
  • Organize
  • Unorganized
• By Type of Car
  • MPVs
  • Hatchbacks
  • SUVs
  • Others
• By Brand
  • Toyota
  • Honda
  • Daihatsu
  • Suzuki
  • Others
• By Vehicle Age
  • Less than 1 year
  • 1-3 years
  • 3-5 years
  • 5-8 year
  • More than 8 years
• By Mileage
  • Less than 20,000 Km
  • 20,000-50,000 Km
  • 50,000-80,000 Km
  • 80,000-120,000 K
  • More than 120,000 Km
• By Regions
  • DKI Jakarta
  • East Java
  • West & Central Java
  • North Sumater
  • Others
• By Age Group of Buyers
  • 18-30 Years
  • 30-50 Years
  • More than 50 Years

Organized Used Car Market

• By Sales Channel
  • Multi-Brand Showrooms
  • OEM-Certified &Authorized Dealership Outlets

Unorganized Used Car Market

• By Sales Channel
  • Customer to Customer (C2C)
  • Local Dealerships

Dealerships Covered

• Mobil88
• Toyota Trust (PT Astra Auto Trust)
• Hyundai Auto Safe (PT Hyundai Mobil Indonesia)
• Suzuki Auto Value (PT Suzuki Indomobil)
• Diamond Smart Auto ((PT Mitsubishi Motors Krama Yudha Sales Indonesia)
• PT Tunas Ridean Tbk

Online Auto-Classifieds/Platforms Covered

• OLX Indonesia
• Mobil123
• Carmudi
• Oto.com
• Carsome
• Carro

Key Target Audience:-

• Car Dealerships
• Car Manufacturers
• Car-Rental and Leasing Companies
• Online Auto Classified Companies
• Industry Associations
• Regulatory Bodies
• Used Car Auction Companies
• Banks & NBFCs

Time Period Captured in the Report:-

• Historical Period: 2014-2020
• Forecast Period: 2021-2025

Key Topics Covered in the Report:-

• Macroeconomic Overview and Overall Automotive Demand in Indonesia
• Overview and Genesis of Indonesia Used Car Industry
• Trends and Growth Drivers in the Industry and Challenges Faced
• Indonesia Used Car Market Size and Segmentations, 2014 – 2020
• Ecosystem and Value Chain of Used Car Industry
• Customer Decision Making Parameters & Brand Perception Mapping
• Cross Comparisons between Major OEM-Certified, Authorized & Multi-Brand Dealerships as well as Online Auto-Classifieds/Platforms and Company Profiles
• Future Market Size and Segmentations, 2020-2025F
• Covid-19 Impact on the Industry, the Way Forward & Upcoming Online Business Models
• Analysts’ Recommendations
• Indonesia Used Car Market
• Indonesia Used Car Market GTV
• Indonesia Used Car Market Revenue
• Indonesia Used Car Industry
• Indonesia Used Car Market Size
• Used Car Sales Volume Indonesia
• Used Car Sales Value Indonesia
• Indonesia Pre-Owned Car Sales
• Indonesia Pre-Owned Car Market
• Indonesia Pre-Owned Car Market Size
• Indonesia Used Car Sales
• Jakarta Used Car Sales
• Surabaya Used Car Sales
• Bandung Used Car Sales
• Medan Used Car Sales
• Semarang Used Car Sales
• Indonesia Popular Used Car Brands
• Indonesia Used Car Dealers
• Toyota Used Car Sales Indonesia
• Honda Used Car Sales Indonesia
• Daihatsu Used Car Sales Indonesia
• Suzuki Used Car Sales Indonesia
• Indonesia Auto Finance Market
• Indonesia Used Car Finance Market
• Indonesia Used Car Loans
• Mobil88 Used Car Sales
• JBA Bidwin Used Car Sales
• Online Used Car Sales Indonesia
• Online Car Summary Report Indonesia
• Indonesia Online Auto Classified Platforms
• Best Online Used Car Platforms Indonesia
• OLX Used Car Sales Indonesia
• Carmudi Indonesia Used Car Sales
• Mobil123 Used Car Sales Indonesia
• Carro Used Car Sales Indonesia
• Carsome Indonesia Used Car Sales
• Online Used Car Models Indonesia
• Covid-19 Impact Used Car Sales Indonesia

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For More Information on the research report, refer to below link:-

Indonesia Used Car Market

Related Reports:-

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Thailand Used Car Market Outlook To 2025 – Growth of Online Used Car Platforms and Easy Availability of Credit Escalating Industry’s Growth

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Malaysia Automotive Aftermarket Service Market Outlook to 2025: Surging Used Car Sales contributing to the Growth of Automotive Aftermarket Service Industry in Malaysia

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