SalesTech Star

CloudBlue Adds Linkando As The First ISV from the DACH Region

Leading cloud ecosystem platform business provides opportunity to scale for start-ups and SMBs via access to leading cloud marketplaces

CloudBlue, a leading provider of technology platforms for cloud ecosystems, announced it has added Linkando as the first independent software vendor (ISV) from the DACH (Germany (D), Austria (A), Switzerland (CH)) region to its customer portfolio. Linkando, a meeting management system provider based in Germany, is an example of how small to medium-sized companies can leverage CloudBlue’s vast marketplace and convert classic licensing models into subscription models.

“The CloudBlue platform gives Linkando the ability to reach an internationally established indirect sales network of over 200 leading marketplace operators, more than 300 leading brands and over 80,000 partners worldwide in a very short time,” emphasizes Tom Schröder, manager, CloudBlue Sales DACH. “Linkando is an excellent example of how the path to the cloud is not just reserved for large enterprises and corporations, but that startups and SMBs can also benefit from access to our expansive cloud marketplace and the scaling effects that come with it.”

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“Linkando is an excellent example of how the path to the cloud is not just reserved for large enterprises and corporations, but that startups and SMBs can also benefit from access to our expansive cloud marketplace and the scaling effects that come with it.”

Linkando’s solution enables secure and efficient realization of business meetings and gatherings — from the invitation to the processing of all collected data. Originally, the company started with events in the meeting and event sector, and the solution was previously offered as a license per event. With the change to a subscription model, recurring meetings can be carried out easily according to the motto “pay-as-you-go” or “pay-as-you-grow.”

“Today, hybrid working is the norm in many industries,” states Volker Wiora, CEO of Linkando. “Companies want the ability to easily switch to hybrid or purely digital working models when conditions require it. Our solution is of great benefit to MSPs who, from experience, like to obtain services like ours from the cloud via catalogs. This is where we see ourselves perfectly positioned with CloudBlue’s platform.”

With CloudBlue, Linkando gains better access to managed service providers (MSPs), system integrators and resellers, and can internationalize its business. Existing marketplaces can be leveraged without having to build channel structures in different countries.

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