Ceros Launches MarkUp, a Visual Commenting and Design Collaboration Platform
Formed Earlier This Year, MarkUp Addresses a Large Gap in the Post-Launch Process for Digital Content Design Teams at Huffington Post, Cushman & Wakefield, and Informa Have Already Adopted the Platform
Experiential content creation platform Ceros announced that it has launched MarkUp, a new free-to-use visual-commenting and design collaboration platform for designers, developers, and marketing teams that streamlines the siloed and cumbersome feedback process for digital content.
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While there are many platforms for design prototyping, including InVision and Zeplin, none provide a platform for collaboration on staging or live sites. A common workflow might see a designer creating a web design in InVision and having their development team create a build based on it. Once the build is finished, designers and developers typically revert to taking screenshots of the design and comparing it to InVision for feedback. Add in email threads, comment-filled Google Docs, and phone calls, and the QA process gets messy.
With MarkUp, users simply add their site URL and MarkUp renders it into a canvas ready for feedback. Users can seamlessly invite colleagues and clients to collaborate and comment in real-time, all in one place.
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“Year over year we’ve been committed to abolishing the roadblocks and technical headaches that hamper digital creativity. We realized that in order to be truly at service to the creative and the marketer, we needed to establish products that would facilitate people to design more freely,” Simon Berg, CEO, Ceros. “Today’s launch of Markup is the first culmination of this vision, and we feel MarkUp is going to have an immediate and real impact on design and marketing teams across the world. We look forward to supporting the MarkUp team as they roll-out to the broader market.”
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