Catalyst Connect has developed a new integration between Shopify and Zoho CRM. The enhanced connection allows Shopify store owners to push complete customer and purchase details through to Zoho CRM and trigger automated email marketing and operational workflows
Catalyst Connect has developed a new integration between Shopify and Zoho CRM. The enhanced connection allows Shopify store owners to push complete customer and purchase details through to Zoho CRM and trigger automated email marketing and operational workflows.
Read More: In-App Advertising Fraud: The Biggest Threats to Advertisers
The new integration was born out of a need to allow store owners to trigger operational workflows. By syncing not only customer information but pending and complete orders, customer service teams can proactively folllow-up on abandoned carts and automated workflows and be triggered to prompt users to checkout by providing coupon codes.
Read More: Kinetica Launches Industry-First Active Analytics Platform
The new integration solves many issues that exist with current connectors. Historically store owners could not trigger product specific drip campaigns based on prior or pending purchases. By syncing product details directly to a field named “Purchased Products” on the contact record, Zoho users can now easily configure product specific email drip campaigns and report on product sales by customer.
Read More: SalesTech Interview with Dean Abbott, Co-Founder And Chief Data Scientist at SmarterHQ
