Solution connects companies and consumers amid lockdowns and social distancing
Azoya, an award-winning social commerce solution provider and full-service agency based in China today launched a turnkey social commerce suite, which assists renown cultural-retail pioneer K11 to develop a robust social presence in the Greater Bay Area (GBA). As a leading solution provider, with over 9 years of market expertise in China e-commerce and social media private domain marketing skills, Azoya supports dozens of premium international practices to grow their businesses in China’s immense retail market.
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The escalating Covid-19 situation continues to affect Hong Kong retailers. Shopping malls, pharmacies and duty-free businesses cannot get access to foreign customers and tourists, while local customers must continue to comply with social distancing. In response, retailers are turning to digital methods to continue their operations and serve customers whose demand for merchandise remains strong.
As an initiative to service the large portfolio of tenants, K11, an unique concept brand combines art and commerce in commercial with a growing portfolio of brands across different sectors in Greater China and around the world, which owns the iconic K11 Art Mall and K11 MUSEA, is exploring the opportunity with Azoya to deploy social commerce using the popular WeChat platform. As part of the solution, Azoya successfully assisted K11 to launch K11 Go HK WeChat mini-program using the proprietary technology of Azoya SaaS, and fully integrating with WeChat Work, where customers can interact directly with tenants and smart sales consultants. The mini-program leverages K11’s strong portfolio of tenants and capacity of acquiring customer traffic both offline and online to increase overall brand awareness, customer loyalty and revenues for tenants, including Beyorg, Carbali, Champion, Kids 21, L’Occitane, Penhaligon’s, Thann and a dozen more brands who are also available on the physical premises.
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One of the key features of the mini-program launched by Azoya is to integrate deeply with K11 membership system KLUB11. The fully-customized solution allows K11’s private domain customers to earn and burn points in the same mechanism as in offline stores. Customers are allowed to redeem for both physical and virtual gifts. During the social distancing stipulation, this approach boosts exposure for tenants looking for increased access to customers.
According to latest WeChat Open Class Pro, almost 97% of shopping centers in mainland China have launched mini-programs, and total transactions of WeChat mini-program from the retail and travel sectors have surged 100%. Azoya is continuing to upgrade the solution to better support retailers that want to capitalize on this boom. “Consumers want to form a closer relationship with brands in WeChat according to our study and practice. Our data shows over 34% of customers that participated in group chats have made at least 1 purchase in the past year, and we think the number will continue to increase,” says Davy Huang, director of business development from Azoya, “We are working with our retail partners to transform a large amount of idle sales reps into smart digital beauty advisors, who can interact with customers in WeChat groups, and convert interpersonal connections into deeper customer relationships.”
Backed by cutting-edge technology, Azoya’s solution continues to help brands and retailers quickly set a presence for the WeChat ecosystem and marketplaces, and solve practical challenges of operating WeChat ads, content, livestream campaigns, and various other WeChat Ecosystem activities. The company, founded in 2013, is eyeing major growth over the next several years, and plans to power global retailers and brands with indigenous e-commerce solutions to help them to grow in China.
