San Ramon, CA — January 20, 2020 – DemandGen International, Inc., a global team of digital transformation and demand generation experts, announced today that best-selling author, speaker and marketing thought leader Carlos Hidalgo has joined DemandGen as Chief Strategy Officer. In his new role, Mr. Hidalgo will guide DemandGen’s enterprise clients on developing their strategy and initiatives for digital transformation, helping to make the complex world of digital marketing simple while driving revenue and achieving operational excellence.
Mr. Hidalgo brings more than 25 years of experience working with B2B large enterprises and start-up organizations to deliver multi-channel customer experience strategies and programs to DemandGen. He is widely recognized for his expertise in B2B change management strategies, marketing, sales, content development and demand generation, and has spent the past two decades helping enterprise marketing and sales leaders optimize their approach to demand generation for maximizing revenue growth.
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“As we’ve scaled our business over the past 13 years, we’ve remained committed to hiring the very best talent and expertise to serve our clients — and there’s no one I respect more in B2B marketing thought-leadership than Carlos Hidalgo,” said David Lewis, founder and CEO of DemandGen, Inc. “Our shared passion for educating and guiding the B2B sales and marketing community has bolstered our partnership over the past decade, and we feel the time is right to take that relationship to the next level. I’m thrilled that our clients can now benefit from Mr. Hidalgo’s exceptional advisory services and expertise around digital transformation and demand generation.”
Mr. Hidalgo is a best-selling author, and his book Driving Demand was ranked by Book Authority among the top five marketing books of all time. He has been named to some of the most prestigious leadership lists in the industry, including the SLMA Sales Lead Management and the most Influential in B2B Marketing by Onalytica.
Mr. Hidalgo is also an international keynote speaker on how organizations need to transform in order to drive innovation and growth and has appeared on TEDx and other popular media outlets. In 2005, he co-founded demand generation agency ANNUITAS. Over the course of 12 years, he and his team worked with some of the leading B2B enterprise marketing teams such as Lenovo, Dell, Schneider Electric, UL and others.
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At DemandGen, Mr. Hidalgo will work with DemandGen enterprise clients to develop and implement their digital marketing and demand generation strategies. He will focus on guiding clients on the right strategy, processes, and systems for effective demand generation spanning demand creation, demand management, and demand expansion.
“DemandGen has a stellar reputation for providing expertise and consulting in demand generation and marketing technology, and I’m excited to join such a talented group of marketing professionals,” said Mr. Hidalgo. “David Lewis is a longtime friend and colleague with an unmatched reputation in the marketing space, and I look forward to working with him and his team to drive effectual change in enterprise marketing and help make our clients heroes.”
