Voucher Shares launches Green Icon to make Sustainable Online Shopping easier
Voucher Shares makes it easier for online shoppers to identify sustainable products when shopping online.
The UK based voucher codes website, VoucherShares.co.uk, has launched a Sustainable & Eco icon to mark products from retailers using Sustainable and Eco-Friendly business practices while producing their goods or providing services.
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According to the Deloitte research for 2020 and 2021, sustainability remains a key consideration in 2021 with 32% of consumers highly engaged with adopting a more sustainable lifestyle and nearly 1 in 3 consumers claiming to have stopped purchasing certain brands or products because they have ethical or sustainability concerns about them.
However, among the top 3 barriers identified as holding people back from adopting a more sustainable lifestyle were the expense and lack of information.
“Voucher Shares, the UK’s first green voucher codes website, was launched just before the pandemic. We always set out to give something back and sustainability has always been our main focus. Sustainable shopping can be hard because it is spread out, consumers do not always have time for this, which is why we invested in our new green shopping icon to make it as easy as possible.” says Miranda Coombes, COO, Co-Founder.
Tanya Larsen, CEO, Co-Founder says: “Over the last 12 months the Voucher Shares team worked through thousands of retailers individually. Each retailer’s sustainability policies needed to be carefully checked to make sure their products and / or the brand in its entirety met the sustainability criteria. Now we can offer consumers the information that they need to be able to make sustainable choices when it comes to products. Combined with thousands of voucher codes, deals, and exclusive offers, we make sustainable shopping easier and more affordable for everyone.
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While not all online brands have sustainable business practices yet, many of them are moving in the right direction. The Green Icon was launched earlier this month on our website which helps customers identify sustainable voucher codes and deals making it easier for users to shop sustainably.
This is yet another initiative to make our voucher codes website as green as possible. Earlier this year VoucherShares.co.uk became the First Certified CO2 Neutral voucher codes website and we continue to donate 5% of our revenue to World Land Trust – the international conservation charity. This makes any online shopping through the Voucher Shares website more sustainable than shopping with brands directly.”
Modern consumers want businesses to help them adopt the more sustainable lifestyle.
Shopping sustainably with Voucher Shares cannot be easier:
- Look out for the Green Icon
- Choose the product that you like and discount code to get the best price
- Complete the purchase through the Voucher Shares website and they will donate 5% of their revenue to the World Land Trust
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