Velocidi, an NYC-based marketing intelligence and ad tech firm has managed to acquire $12 million Series A funding. The growth equity funding round is led by Pilot Growth Equity. The company which was founded in 2009 also received an additional, undisclosed investment from Neuberger Berman Private Equity Funds.
As a marketing intelligence platform for brand managers, the company tunes in a harmonious synergy between brand elements, media efforts and product data on the same platform. Easy to configure with various martech tools and solutions, Velocidi promises to help in managing disruptions across marketing channels. From data to actions, the market intelligence firm facilitates the inclusion of artificial intelligence and deep machine learning into sales and advertising initiatives.
The recent Series A funding will equip Velocidi to direct its innovation towards developing a cutting-edge unifying platform for media and marketing data.
“Marketers demand more from their data. Since founding Velocidi in 2010, our mission has been to address this need by facilitating data analysis and insights, while also making it easier for teams to collaborate on findings and recommendations,” said David Dunne, founder, and CEO at Velocidi.
Marketing intelligence is not a recent science to strike marketing stack. However, the inclusion and magnification of social media and mobile-based apps into martech makes things very complex for the marketers to attribute. Using Velocidi, marketers can obtain relevant insights on business environments during decision-making processes. Its cloud-based platform can seamlessly connect multi-channel data points featuring across media and marketing sources into a single interactive dashboard. Marketers can utilize the dashboard to automate data processing and track actions to optimize campaigns and marketing inventory.
“Velocidi’s marketing intelligence platform provides significant and rapid ROI to many of the world’s leading brand advertisers, allowing for real-time optimization of their marketing spend,” said Neil Callahan, a co-founder and managing director of Pilot Growth Equity, who has also joined Velocidi’s board.
“We invested in Velocidi because we believe their platform is a single-source of truth for marketing effectiveness, which has the potential to transform the marketing intelligence industry. We look forward to working closely with the company on the next phase in its journey.”
Velcoidi offers products under three categories – Data unification, Visual analytics, and Insight collaboration. With the latest round of funding in its kitty, the marketing intelligence firm is expected to scale up its innovation, delivering highest data source independence and configurability.
Currently, Velocidi is finding to pitch its footing in the marketing intelligence ecosystem that consists of established solutions providers, including Alexa, SEM rush, Monitorbook, Adbeat, Elasticode, Yesmail and many more.
