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PX Expands Customer Acquisition Offering For Home Services Marketers

Technology Platform Expands into Plumbing, Siding, Stairlifts, and Handyman Vertical Markets

PX, the leading marketing technology platform to automate and manage customer acquisition, announced that the company’s programmatic marketplace and conversion tools are now available for several new Home Services markets. For the first time ever, marketers have a single source to find new customers and implement campaigns with greater precision, at scale, and with greater ROI.

Already a leading customer acquisition platform in more than a dozen categories, PX has entered four new markets, including:

  • Plumbing

  • Siding

  • Stairlifts

  • Handyman

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“We are turning the lead generation business upside down by offering marketers a solution that creates an open marketplace to acquire customers and a fully transparent platform that provides insights throughout the entire sales funnel,” said Frans van Hulle, CEO and Co-founder of PX. “Our current clients have consistently experienced an improved return on their marketing investment and we feel that now is the time to expand into new vertical markets.”

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PX has addressed one of the lead gen industry’s biggest shortcomings by completely exposing the source of all leads acquired through PX. Through a fully automated process, campaign strategies and tactics can be adjusted in real time, allowing marketers to allocate budget in the areas that are delivering new customers and scale back in areas that are underperforming.

The company has been operating in the in the financial services, insurance, and other home services markets since 2010.

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