SalesTech Star

MotorK Completes Acquisition of Dapda

Expands MotorK’s Presence and Customer Base in Spain

MotorK Plc, a leading SaaS provider for the automotive retail industry in the EMEA region, today announced it has completed the acquisition of Dapda S.L. (“Dapda”), a Spanish leader in providing digital tools to automotive retailers.

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Founded in 2005, Dapda provides innovative solutions and services to help a broad range of automotive retailers in Spain digitise their operations and generate and manage leads. The acquisition of Dapda will further diversify MotorK’s customer base and increase its scale in Spain, a core market for MotorK. MotorK also plans to offer and roll out services from its integrated SaaS platform to Dapda customers across Iberia.

“We have long admired Dapda and are delighted that they are joining the MotorK family,” said Marco Marlia, Co-Founder & CEO of MotorK. “Dapda shares our commitment to the digitalisation of the automotive industry and together we will have an enhanced offering that will provide world class digital tools to the fast-changing automotive industry. We see great growth potential in the Spanish market and will be working closely together with our new partners to seize new opportunities in the country and meet the rising demands of our dealer and original equipment manufacturers (“OEM”) clients across the EMEA region.”

MotorK previously announced, on 8 October 2021, that the Group had entered into separate definitive agreements for the acquisition of three accretive businesses: Fidcar, Dapda, and FranceProNet. Total consideration tendered for the businesses amounts to up to €13.8 million in cash and stock, subject to certain performance-related conditions. The completion of the acquisition of Fidcar was announced on 3 December 2021, and the completion of the acquisition of FranceProNet is expected to conclude by the end of 2021 or early in 2022.

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MotorK (AMS: MTRK) is a leading software as a service (“SaaS”) provider for the automotive retail industry in the EMEA region, with over 300 employees and eight offices in seven countries (Italy, Spain, France, Germany, Portugal, the UK and Israel). MotorK empowers car manufacturers and dealers to improve their customer experience through a broad suite of fully integrated digital products and services. MotorK provides its customers with an innovative combination of digital solutions, SaaS cloud products and the largest R&D department in the automotive digital sales and marketing industry in Europe.

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