MadCap Software, Inc., the leader in multi-channel content authoring, announced the addition of Aubrey Williams as vice president of sales. Aubrey joins the company from Siemens Corporation where he most recently served as global director of inside sales. He brings more than 20 years of experience in growing sales teams and revenues at leading technology firms, including a decade at Adobe Inc.
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Today, more than 20,000 organizations worldwide rely on MadCap Software’s on-premises and cloud-based solutions to create, review and deliver modern self-support websites, training content, learning and development programs, technical documentation, and knowledge management centers.
In 2020, MadCap Software continued to see strong, rapid adoption of its solutions, in particular MadCap Central and the MadCap Authoring and Management System (AMS). This was led by companies increasingly seeing the benefits of a hybrid on-premises and cloud-based solution to optimize collaboration, streamline and maximize content re-use across their organizations, and enhance their content with real data and usage analytics.
As vice president of sales, Aubrey will play a strategic role in building on this success by accelerating global adoption and expanding revenues and margins. Additionally, his experience in leading software-as-a-service (SaaS) sales initiatives at Siemens and Adobe will be instrumental in building a world-class sales culture that supports customers’ expanding use of MadCap Software’s solutions.
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“As we move into our next stage of growth, a top priority is to stay true to our mission of creating a superior experience for both our customers and the dedicated professionals on our team who support them,” said Anthony Olivier, MadCap Software founder and CEO. “With his knowledge of our industry, passion for the business, and extensive experience in successfully building sales teams, Aubrey will play a central role in helping us to achieve our goals. We are thrilled to have him join the team.”
“For years, I have been impressed by the MadCap Software team’s innovation and commitment to quality software and support,” said Aubrey Williams MadCap Software vice president of sales. “There is also a great culture and sense of camaraderie that I’m excited to be a part of in driving the expansion of our sales and making a direct positive impact to MadCap’s revenue through our customers’ successes.”
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