Lattice Engines positioned as a Strong Performer for Account-Based Marketing (ABM) Platforms
Lattice Engines, the leading AI-powered ABM solution, was named a strong performer in The Forrester New Wave™: ABM Platforms, Q2 2018. According to the report, Lattice Engines uses its strengths in AI and data management for programmatic ABM engagement and was given a differentiated rating in the account and contact selection, insights and engagement orchestration criteria.
Lattice has now been evaluated in two Forrester Reports – as a Leader in The Forrester Wave™: Predictive Marketing Analytics for B2B Marketers, Q2 2017 and a Strong Performer in The Forrester New Wave™: ABM Platforms, Q2 2018. Lattice is also recognized by customers for its strong ability to help create efficiencies for their sales and marketing organizations.
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“Masergy uses Lattice to discover new insights about our target accounts and engage with context”, said Malachi Threadgill, Director of Demand Generation and Global Sales Development at Masergy.
Malachi added, “The Lattice Platform’s AI models and data enable us to identify and pursue the best accounts and contacts with the most relevant content. We are able to create personalized buyer journeys resulting in 7x higher opportunity creation and 50% higher deal size at our targets.”
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Lattice customers are able to successfully execute ABM at scale by doing the following:
- Connect all available 1st and 3rd party data to create a 360-degree view of customers and prospects
- Segment audiences using AI and data to identify the most attractive targets and next best actions
- Activate audiences across all channels to drive hyper-personalized omnichannel campaigns and programs
“Marketers need an AI-based data foundation that will help to support a number of revenue efforts, such as deepening account-based relationships to identifying new customers to supporting cross-sell efforts with the sales and customer success team”, said Shashi Upadhyay, CEO of Lattice Engines.
Shashi added, “We are thrilled to be named a strong performer and to have received differentiated ratings in the account and contact selection, ‘insights’ and ‘engagement orchestration’ criteria- all of which we believe are table stakes for successful ABM at scale.”
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