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Worries About the Economy and the Health of Frontline Workers Top List of Concerns Around COVID-19 Pandemic in America

New Research from the Ad Council Studying the Current Needs and Fears of the American Public Also Finds High Levels of Gratitude and Hope

The Ad Council announced new research findings regarding Americans’ feelings, needs and fears in response to the COVID-19 pandemic. The study found that 69 percent of Americans are most worried about the economy, with four in five Americans reporting that they have already been financially impacted by the COVID-19 crisis. The study examined public perceptions around the economy, health, connectedness and access to information to provide the resources necessary to support the American public.

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The new weekly study, Coping with COVID-19, also found that while three in four Americans claim they do not personally know anyone who has been infected with COVID-19, the “health of frontline workers” and “people not taking the pandemic seriously” remain high on the list of Americans’ concerns. Additionally, most Americans report being more concerned about the health of their friends or family members (53%) than they are about their own health (34%).

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“The COVID-19 pandemic has impacted our lives in every possible way. Even during this very challenging time, our research shows that Americans continue to put the needs of others first. They are feeling grateful and are staying more connected than ever with their friends and family,” said Lisa Sherman, president & CEO of the Ad Council. “We believe that these insights will provide the Ad Council, along with brands, foundations and the media, with a crucial roadmap to help address the most pressing needs of Americans during the pandemic and inform our messaging to the American public in the days and months ahead.”

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