SalesTech Star Announces Powerful New Enterprise Connectivity Enhancements, whose General Automation Platform enables citizen automators in any business role to build enterprise-class integrations and automation themselves in a low-code environment, today announced significant connectivity advancements of the Tray Platform, including new and improved connectors for dozens of leading enterprise services such as NetSuite, Snowflake, and Twilio. The company also announced the beta launch of its Connector SDK and new on-premise connectivity options, delivering true universal connectivity for the enterprise. With its latest enhancements, the Tray Platform empowers both technical and non-technical users with the flexibility to integrate any application and automate mission-critical businesses processes at scale.

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Enterprise workflow automations present inherent challenges due to the breadth of applications used across both technical and line-of-business teams. Effectively building a diverse set of automations across the enterprise requires connectivity with all systems, particularly to enable business users to manage and maintain these workflows themselves. Leveraging the Tray Platform, business teams and IT departments can quickly eliminate the pain of integrating sprawling technology stacks, whether these applications are cloud-based, on-premises, or custom-built solutions. With true enterprise connectivity, the Tray Platform enables line-of-business teams, developers, and technologists to efficiently automate processes for any technology stack with integration support for any enterprise application.

Easily Automate Intricate Business Processes at Scale for Outsized Business Results

“The true competitive advantage for enterprises today is the ability to establish, execute on, and continually evolve their unique business processes. Our latest technical achievements provide the exact integrations and automated workflows that enterprises need to increase agility and drive innovation,” said Rich Waldron, CEO and co-founder of “Freed from connectivity restrictions, technical debt, and the lack of internal resources, enterprises using the Tray Platform can focus on what matters most to the business. We’re continuing to double-down on our investment in the Tray Platform to ensure any builder can access our cutting-edge automation and unlimited scalability.”

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