Thought Industries, the world’s #1 platform for customer education, announced a successful second quarter of 2021, marked by a 50 percent increase in revenue over last year, along with the addition of dozens of new employees and customers. This growth–combined with new partnership and collaboration efforts with ServiceRocket and SearchUnify, and a CODiE award for best customer learning platform–all underscore the growing recognition of customer-centric learning technology in helping businesses drive loyalty and revenue growth.
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Organizations selecting the Thought Industries customer learning platform include a number of new enterprise customers that span industries and markets including life sciences, software-as-a-service, professional training, and manufacturing. These organizations recognize the power of learning for providing richer experiences for customers, partners and professionals, from enhancing sales training to accelerating product adoption.
The Crosby Group–which manufactures rigging, lifting and material handling applications for industries ranging from construction to cargo handling and towing–is among the new Thought Industries customers. Crosby selected Thought Industries’ customer learning platform to ensure more effective training and education for those using Crosby’s applications.
“We build products for the most demanding of environments, but they’re only as good as a user’s ability to safely put them into practice,” said Jon Backes, Senior Vice President, North America, The Crosby Group. “We’ll use the Thought Industries platform to develop and deliver more engaging content faster, in support of our core mission of promoting safe lifting and rigging.”
Celonis, the global leader in execution management, is also among the enterprises that selected the Thought Industries customer learning platform in Q2. The company, which provides companies a modern way to run their business processes entirely on data and intelligence, will use the platform to improve education for its global base of customers and partners.
“Customer education is table stakes for today’s enterprises, but providing world-class learning experiences that can scale and match different needs and demands of various roles and disciplines is no small feat,” said David Jeggle, Head of Academy at Celonis. “As the global leader in execution management, we know how important it is to empower companies to understand how they can get the most out of their work streams and data. Thought Industries provides us with critical functionality to deliver world-class learning experiences to our customers and partners with a compelling user experience, seamless integration with other business systems and technologies, and robust reporting.”
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Additional Q2 highlights include:
- A strategic partnership with ServiceRocket that combines the customer learning software of Thought Industries with the tech-enabled, white-globe services expertise of ServiceRocket to help organizations improve customer success, product adoption and net revenue retention.
- An integration with SearchUnify, a cognitive search and AI apps platform, that enhances unified search and self-service learning for customers, partners and professionals.
- Winning a 2021 CODiE award for Best Customer Learning Platform as part of a new, standalone category that recognizes the importance of customer-centric learning in driving business growth.
- Appointing David Downing as Chief Marketing Officer to accelerate the company’s growth into the Customer Learning Management (CLM) market. David brings more than 30 years of software and technology marketing experience at Informatica, NetSuite, Zscaler, BlackLine, Oracle, SAP, Adobe, and other high-growth software companies.
- Hosting three COGNITION roundtable events featuring C-suite executives from CustomerGauge, Duarte, HRCI, National Instruments and Ungerboeck sharing customer education insights and best practices.
- Winning the 2021 Remote Tech Breakthrough award for Online Learning Platform of the Year, honoring the most innovative and technologically advanced solution in the learning space.
“We continue to see ample evidence that organizations of all sizes, and across all industries and geographies, are hungry for more effective ways to drive customer education efforts, and now industry associations and other software and service providers are recognizing this important area, as well,” said Barry Kelly, CEO, Thought Industries. “Our Q2 highlights not only illustrate but also validate our firm belief that customer learning can transform overall customer experiences and impact a business’s bottom line.”
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