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Qualtrics Announces New Program that Raises the Industry Standard for XM Certification

Qualtrics, the leader in customer experience and creator of the experience management (XM) category, announced a new XM certification program that will help business professionals build their experience management expertise and master the Qualtrics XM Platform™. Individuals can study the online certification course content, participate in hands-on activities through XM Basecamp, and then take the final exam to officially complete the qualification.

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Thousands of companies around the world, in almost every industry, have participated in the Qualtrics certification program. The new program allows participants to gain the knowledge they need to confidently create and launch XM programs. As a globally recognized certification, individuals who complete the program join an exclusive group of certified XM professionals. Being Qualtrics-certified can help employees stand out from their peers and provides an advantage in job searches or advancing their careers.

“Qualtrics certification proves your ability to build and strategically grow an XM program. As an XM professional, this credential can help you stand out from your peers. The content you study can provide the inspiration needed for your next experience breakthrough,” said Donnchadh Casey, Executive Vice President & Global Head of Customer Success, Qualtrics. “We expect this new certification process to not only help our customers advance their XM programs, but also to set a new standard for qualifications in the XM space.”

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The certification program provides four new courses:

  • Qualtrics Platform Essentials: A course designed for anyone new to XM and Qualtrics to learn and prove their fundamental knowledge of experience management practices.
  • CoreXM Expert: Created for research professionals to show their ability to conduct complex research and uncover meaningful insights using the Qualtrics CoreXM platform.
  • CustomerXM Expert: Built for customer experience professionals to demonstrate their ability to develop and run a customer experience (CX) program, engage with customers at critical touchpoints, and share customer insights through customizable dashboards using the Qualtrics CustomerXM platform.
  • EmployeeXM Expert: Designed for employee experience professionals to showcase their ability to develop and run an employee experience (EX) program, communicate with employees effectively, and uncover crucial employee insights using the Qualtrics EmployeeXM platform.

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