New Mystery Shop Program Offers Enhanced Experience for Retailers and Consumers
Phillips 66 announced it is transitioning its site assessment program to IPSOS Channel Performance for all Phillips 66®, 76® and Conoco® branded sites. IPSOS Channel Performance will elevate the Phillips 66 Excellence in Action Site Assessment Program with valuable industry insights, thought leadership and better results.
IPSOS will execute quarterly site assessments at each branded location across the US, Puerto Rico and Mexico. As recognized thought leaders in the larger convenience & mobility space, IPSOS has the analytic experience and technology-driven processes to bring Phillips 66, 76 and Conoco operators the right mix of tactical and strategic insights and recommendations.
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“We are excited to transition to a site assessment program that will offer our customers access to cutting edge consumer research and a user-friendly customer platform that provides valuable insights,” says Sunny Lopez, Manager of Brand at Phillips 66.
This new site assessment program is designed with retailers in mind. Helping meet the demand of today’s consumers, Phillips 66’s Excellence in Action program helps drive positive and consistent consumer experiences by supporting performance in areas proven to impact satisfaction and drive sales. IPSOS Channel Performance will help ensure the Phillips 66 family of brands are delivering positive consumer experiences, maintaining a brand image and recommendations to drive action.
“We are thrilled to be working with Phillips 66 on the Excellence in Action mystery shopping program. We look forward to leveraging our analytic muscle and mobility expertise to bring Phillips 66 the tactical and strategic insights that drive profitable growth across all their service channels,” said Shohini Banerjee, Executive Vice President at Ipsos Channel Performance.
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