Sales Enablement Platform Adds Experienced Technology Leaders to Lead Finance and Sales Enablement Teams
Mediafly, a provider of sales enablement technology, content management and advisory services that create interactive, value-based selling experiences, announces the appointment of Keith Parrish as Chief Financial Officer and Regis Moore as Vice President of Sales Enablement.
As CFO, Parrish will report directly to Chief Operations Officer, John Evarts, handling Mediafly’s financial strategy and operations. Parrish is replacing Evarts who previously held both CFO and COO roles. The transition will allow Evarts to work even more closely with Mediafly CEO Carson Conant, to continue Mediafly’s growth as a best-in-class sales enablement provider.
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Prior to Mediafly, Parrish was the CEO of iPresent, a UK-based sales enablement platform. Following Mediafly’s acquisition of iPresent in August 2019, Parrish joined the team as EVP of European Operations. Parrish, now with over 30 years’ experience, began his career working with KPMG, a global network of professional firms providing audit, tax and advisory services. The experience led him to become CFO at Peoples Phone where he helped guide the company through a $100M sale to Vodafone in November 1996.
“As we race against our competitors to become the most comprehensive sales enablement solution on the market, we must take an aggressive strategy to acquire more companies, expand features, secure additional funding and most importantly, provide sales enablement for all,” said Conant. “Adding Keith as our CFO and Regis as our Vice President of Sales Enablement puts us in a strong position to do just that.”
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As Vice President of Sales Enablement, Moore will be responsible for taking Mediafly’s sales enablement and solution engineering capabilities to the next level, providing teams with the necessary tools and resources to impact revenue. Prior to Mediafly, Moore was on the Enterprise Solution Engineering team and lead partner enablement at Showpad. Over the past 30 years, Moore has worked at a variety of enterprise organizations including Adobe and IBM, where he served as a technical lead, transforming the way customers leverage products for efficiency and success.
“Proven by its recent acquisitions and strategic moves, Mediafly is uniquely positioned as a sales enablement provider to meet the needs of companies of all sizes no matter where they are on their sales enablement journey. Mediafly is changing the mentality that sales enablement is a large, complex and risky investment suitable only for enterprise teams,” said Moore. “Mediafly’s recent growth and proven determination to make best-in-class sales enablement easy for all made it an easy decision for me to join the team.”
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