HC3 Helps Financial Institutions Optimize Communications for a Stronger Digital Delivery Experience
– HC3 implements new tagline “Make a Statement” to better represent new digital first focus for clients –
HC3, a data-driven tech company delivering customer communications, updated their financial statement solution to reflect a digital first statement design. The product enhancement is driven by the growing demand for digital statements and communications.
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“Financial Institutions should create bank statements with the intent to provide a cohesive experience across all channels, starting with the digital platform.”
In a recent survey, HC3 found that 92% of consumers receive a digital statement. Ironically, most e-statements are digital reproductions of documents designed for print instead of being intentionally developed for the digital medium. HC3’s digital-first statement approaches design with the digital practices in mind. Their new product line showcases statements that mirror the online banking experience, opting for iconography to create clear customer focal points and a layout that integrates well with the best online banking platforms available today.
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“From our research, we know that customers are opting for a digital experience, but their statement design does not support this desire,” said HC3 President Griffin McGahey. “Financial Institutions should create bank statements with the intent to provide a cohesive experience across all channels, starting with the digital platform.”
HC3 connects financial clients to their customers through statements. By outsourcing bank statements with HC3, Financial Institutions can leverage document design solutions to make a statement that reflects their brand while providing an intuitive customer experience. To reflect the increased focus on digital statements, HC3 is supporting the marketing of the new product with the tagline, “Make a Statement,” to represent the power statements can have when designed with purpose.
