SalesTech Star

Grant Thornton Australia Selects Introhive To Support Firm’s Relationships, Improve Productivity

Leading professional services firm, Grant Thornton, has selected the world’s fastest-growing B2B revenue acceleration and relationship intelligence platform, Introhive, to support its firm’s relationships, improve productivity, and accelerate its revenue in Australia.

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Grant Thornton is one of the world’s most recognizable advisory, assurance, and tax firms. In Australia, the firm has more than 1200 professionals across the country delivering the best in client service excellence.

The move to roll the Introhive platform out to more than 200 users comes following a 50-user pilot which delivered exceptional results for the firm. The primary challenge for Grant Thornton was to get the greatest ROI from their Salesforce investment through minimized administrative burden and better data quality, and the benefits were realized immediately across those users.

“Almost instantly, we cut administration time, expanded our subscriber base and uncovered unknown relationships. This led to more conversations, and more informed conversations, with clients, prospects and intermediaries,” explained James Fielding, Head of Sales Enablement at Grant Thornton Australia. “The uncovering of unknown relationships resulted in greater collaboration and the avoidance of embarrassing disjointed engagement. By the end of our pilot, we saw real-world success and a healthy return on investment, meaning we could confidently make a greater investment.”

Introhive is the world’s leading revenue acceleration platform, leveraging artificial intelligence (AI) to support sales and business development teams through automation, improved data quality, and AI-powered insights to grow revenue and protect relationships.

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“Enabling our customers to see faster return on investment and reroute time and energy into higher-value activities is just one of the ways we’re delivering value to our customers,” said Simon Steer-Jones, Business Development Director at Introhive. “Grant Thornton’s success is a perfect example of our platform’s key benefits on an organizational level. We’re excited to see how they continue to innovate and drive success throughout the roll-out and beyond.”

Since implementing the platform, Grant Thornton has taken advantage of pre-meeting research, newly surfaced relationships, and enjoyed dozens of hours of saved time through automation. The firm also realized fast adoption, thus increasing its return on investment as no time was lost between implementing the platform and getting users active and engaged.

“Adoption was not a challenge as functionality is either automated or takes place in Outlook, where our Partners are working,” Fielding explained. “Prior to using Introhive, some of our processes were convoluted. This experience has reminded us that simple is best. If you can automate, automate, and don’t be afraid to try something new.”

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