SalesTech Star

Global Organizations Turn to Video to Drive Marketing, Sales, and Employee Engagement in the Digital Age

As businesses ramp up investments in digital communications, online events, and remote work policies, teams are turning to online video to power conversations with prospects, customers, and employees

Organizations around the globe are embracing online video as a more personal and compelling way to engage their audiences in an increasingly digital business world. Global organizations, including Ceridian, HubSpot, and Zycus, have turned to video to power marketing campaigns, accelerate sales deals, support customer communications, and disseminate vital company information quickly and securely. By integrating video into every step of the business, these organizations are unlocking new revenue potential while making video creation and publishing a core part of their company culture–a critical competency for the future of business.

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“Since moving to Vidyard, now we get the most out of our video investments so that we can generate higher-quality leads, close more sales deals, and realize higher ROI.”

“Today, businesses are relying more and more on digital channels to communicate with prospects, customers, employees and colleagues. Traditional face-to-face interactions are becoming less common, and many in-personal events and gatherings have moved to virtual online formats that span a global scale,” says Ashish Agarwal, Head of Digital Marketing and Strategy at Zycus. “To meet the needs of the modern market, many marketers and sales reps have turned to video because it scales, adds personality to any message, and is far more convenient, engaging, and memorable than text-based alternatives.”

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While video is now commonly used for social media marketing and employee training, enterprises such as Ceridian, HubSpot, and Zycus are leveraging Vidyard’s enterprise video platform and personal video messaging tools to make video a mainstay of their broader marketing, sales, and employee engagement programs:

  • Ceridian, a global human capital management technology company, uses video to create powerful, personal, and impactful customer connections.
  • HubSpot, a leading growth platform, watched as video in sales spread like wildfire across their organization, with the medium now driving 4x more booked meetings than other sales tactics.
  • Zycus, a leading global provider of procurement performance solutions, gets the most out of their video investments by generating higher-quality leads, closing more sales deals, and improving the value of internal communications.

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