Evergage, The 1-to-1 Platform company, on Thursday announced that Meera Murthy has been promoted to chief strategy officer – responsible for helping clients and prospects design, develop and execute their personalization and customer data platform (CDP) strategies. Evergage’s Matt Thompson has also been promoted to vice president of partnerships – leading and managing relationships and go-to-market strategies with Evergage’s valued partners.
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The company said that the appointments come as Evergage continues to experience rapid growth. Evergage works with companies including Carhartt, Citrix, Lenovo, Walmart Mexico and many more – aggregating and synthesizing valuable customer data and delivering 1-to-1 personalized experiences in real-time.
Murthy previously served as vice president of strategy at Evergage. Prior to Evergage, Murthy spent 12 years focused on leading customer development and building client service organizations. She held strategic and account management roles at Propelics (now Anexinet), ChoiceStream and Media Armor (now Axper), working with enterprise clients on mobile strategy, retail personalization and mobile display marketing. Murthy started her career as an application developer for Credit Suisse and a software engineer for HP.
Thompson previously served as senior director of partnerships at Evergage. Under his leadership, Evergage has expanded its business through partnerships with leading digital agencies, system integrators and strategic consulting firms.
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“Companies across industries are looking to harness their customer data to develop a deeper understanding of their customers and prospects, and deliver truly relevant and engaging experiences,” said Evergage CEO Karl Wirth.
What’s Is Evergage offering?
Evergage’s real-time personalization and customer data platform (CDP) delivers The Power of 1, enabling companies to transform the dream of 1-to-1 engagement, across channels, into reality. Combining in-depth behavioral analytics and advanced machine learning with data from existing sources, Evergage provides the one solution companies need to build a single, comprehensive view of each one of your customers and prospects and activate that data to deliver maximally relevant, individualized experiences – “in the moment,” across touchpoints and at scale.
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