Venzee Technologies Inc. a leader in intelligent content distribution with functional integration to 175 major retailers and their brand suppliers, and EnterWorks, the leading provider of Master Data Management (MDM) and Product Information Management (PIM) solutions, announced their partnership to enable best-in-class content for commerce in the collaboration of brands and retailers. The partnership will amplify both companies in their B2B2C service to all product-centric businesses that to differentiate through consistent, accurate data in support of industry-specific brand and product stories for omnichannel commerce.
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EnterWorks Enable is a Multi-Domain Experience Management (MxM) platform, comprised of MDM, PIM, and Digital Asset Management (DAM), as well as portals for suppliers, sales and services. The platform is designed to provide trusted data and insights for industry P&L owners (e.g. product/category managers, heads of ecommerce, divisional presidents, etc.) as they craft compelling experiences with the support of their functional leads (marketing and merchandising, operations, sales, and supply chain) across brand manufacturers, distributors and retailers.
Both companies are among the fastest growing in their sectors and, in combination, provide a comprehensive solution for companies striving to keep pace with the digital transformations needed to maintain their share of wallet among brand-conscious and digitally enabled customers.
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John Abrams, President and CEO of Venzee said: “We have been quickly expanding our retail integrations and are on track to hit our 2019 goal of connecting to the 250 largest retailers around the world. The EnterWorks platform, with its ability to enable our customers to better deliver differentiated experiences derived from our content sources, complements the capabilities of our intelligent platform in helping our customers and their trading partners compete on content.”
“Our partner program incorporates globally recognized offerings that support the next generation leadership status of our MxM software platform,” added Rick Chavie, General Manager of EnterWorks. “The EnterWorks’ B2B2C model for experience management is predicated in enabling both internal and external customers, such as a sales associate or a consumer, with relevant offers. With Venzee, we are able to extend the reach of our platform to automate more distinct commerce endpoints in covering a landscape of brands and retailers serving digitally enabled customers.”
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