CustomerGauge, creator of the Account Experience™ category maximizing account retention and growth for B2B companies, today announced it has been positioned by Gartner as a B2B niche player in the 2020 Magic Quadrant for the Voice of the Customer (VoC).
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Gartner Inc., the world’s leading research and advisory company, published its 2020 Magic Quadrant for Voice of Customer and profiled 15 of the most advanced vendors in the space. The selection was based on three main product and capability categories: collection channels, Data & Analytics, and Insights.
CustomerGauge created the Account Experience category to enable B2B companies with complex distribution and account structures to better manage their experiences and drive revenue growth fueled by retention gains and referrals. The CustomerGauge Account Experience software is ideal for industries like Consumer Packaged Goods (CPG), Telecommunications, Manufacturing, and Technology—their clients include AB InBev, Heineken, SugarCRM, DHL, H&R Block, Electrolux, Sure, Bisnode, SuperOffice, and many more.
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“It’s great to be recognized by Gartner in the 2020 Magic Quadrant,” says Adam Dorrell, CEO & Co-Founder of CustomerGauge. “Unlike the other players, we are focused solely on helping B2B companies maximize retention in their account relationships. Gartner has validated our vision for B2B Account Experience and we believe our call for all B2B organizations to tie their experience data to hard financial outcomes like revenue and retention will be critical to their growth in the coming years. This is the path to success in business-to-business and we’re excited to drive this transformation all over the world in 2021.”
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