Cold Sales Email Outreach and its problems….
The phrase is enough to send chills down the spine of even seasoned marketers and sales teams. Even though it is an old-school technique, it is still an indispensable part of modern sales efforts. Surprisingly, you will find several sales experts who enjoy cold calling and sending emails to their prospects. Nevertheless, the results depend on how you send those emails.
Sending cold sales emails isn’t always an easy feat. This is why sales people and marketers need to regularly re-think their email prospecting strategies to succeed. All it will take is some time, effort, and a little ninja-ing.
A customer’s inbox is flooded with emails and given the hundreds of emails a customer wades through, it is a high possibility that your email outreach will go unread often. That’s right, most of your emails are not even clicked, let alone reading and engaging with them.
So, marketers and sales people always ask this million-dollar question. Does email prospecting work?
The answer is, Yes!
You can find compelling stats substantiating this claim. A well-crafted cold email strategy’s email open rate can go up to 25% and more.
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If you think that your cold emails are not bringing results, the following may be the reasons:
1. You are sending out stale email templates
An average professional receives around 120 emails every day. Many such emails come from managers, colleagues, clients, or stakeholders. But we can make a sensible guess that this number will also include cold sales emails, most of which do not get even noticed.
This is because the brands are using canned email templates or copy-pasting the same email to everyone. We are sure that you have got such emails in the past as well.
Fixing this issue:
- Research a bit more about your cold leads and who they are, what triggers them
- In case you are using email marketing software, you can input personalized data or other information you find.
2. Your emails aren’t reaching the inbox
More than 40% of the emails received in the inbox are spam. Due to this, email providers like Yahoo or Google are blocking more emails. These automated spam filters are so strong that it is a high possibility your cold emails will directly reach the spam folder.
Fixing the issue:
- Create human-like emails, which do not get detected by automated spam folders.
- Use links only if it is necessary as emails with more links are likely to make it to the spam folder.
3. Subject headlines are not appealing
Your subject line plays a major role in boosting or ruining the performance of your cold sales email. After all, this is the first thing recipients will see when they open their inboxes. For warm emails, it is fine to make creative subject lines, but for cold emails, it will take a little more effort.
How to do it:
- Make a list of different subject lines that you can experiment with in your cold sales email.
- Make use of A/B testing features to test different subject lines for best results.
4. Your Email copy is too pushy
One problem with most of the cold sales emails is that they are too pushy. The tactic seems persuasive but it doesn’t give you results. Pushy emails do not push readers in but they push them away.
Fixing the issue:
- Learn the art of persuasive and clear email copywriting. You might need a few more tweaks to create a perfect cold sales copy.
- Get other team members to read through the email copy before finalizing on one.
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These issues are manageable and with a little creative thinking, you can nail your cold email prospecting efforts. Before you leave us, here are a few top email prospecting tools that could boost your efforts:
1. Klenty
Klenty is a top-class sales engagement platform that helps to create hyper-personalized cold email campaigns. Top features include personalization, email campaigns, deliverability, integrations, and more.
2. Lemlist
It is a cold email tool helping brands boost engagement rates and drive better responses.
3. Smartreach
With features like better deliverability of email campaigns, personalization, and integrations, Smartreach is an all-in-one email outreach platform for modern teams.
4. Woodpecker
Woodpecker not only sends emails but also delivers results. It is a follow-up automation tool that helps B2B companies with cold email outreach and inbound lead nurturing.
5. MailShake
Last on this list is MailShake, which sends cold emails at scale without worrying about spam filters.
Final Word
There is no denying that sending a cold email is a predictable way to generate leads. Many a time, these emails work as an efficient lead magnet. As we see a boom in the software tools available, they can help you scale and automate your cold email prospecting.
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