BrandTotal Raises $12 Million in Series B Round to Expand Brand Marketing Analytics Technology
INcapital Ventures Leads Latest Funding
BrandTotal, the brand marketing analytics company providing social media competitive intelligence to brands and organizations, announced that it has raised $12 million in its Series B investment round.
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- The Series B round was led by INcapital Ventures, in participation with Maor Investments, Glilot Capital Partners, Flint Capital, KDC Media Fund, and FJ Labs.
- Today’s announcement brings the total capital raised by BrandTotal to $20 million to date
- The company plans on expanding product, data science, sales and marketing efforts in New York as well as internationally
“Closing a major funding round during these times of economic uncertainty is testament to the promise that our investors see in BrandTotal,” said Alon Leibovich, CEO and co-founder, of BrandTotal. “Consumer-focused enterprises are missing a crucial data source in paid social media, which has proven to be the connective tissue of brand marketing. This visibility is critical within the profitable but highly ephemeral social landscape – especially during a time when brands are looking to make the right marketing decisions as quickly and efficiently as possible.”
BrandTotal works with leading businesses from global brands like L’Oreal to fast-growing DTC brands such as Resident — helping marketing teams understand the full spectrum of social strategy, performance, and consumer engagement within a given market category.
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“BrandTotal is sitting on a trove of invaluable marketing intelligence and we’re thrilled to be a part of their journey,” said Natty Nashman, General Partner at INcapital Ventures, a Toronto based VC firm that focuses investments in growth-stage Israeli tech companies. “The company’s growth and acquisition of Fortune-500 clients over the last 2 years has proven their viability and stickiness in the martech sector, and they’ve only scratched the surface.”
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