Bidalgo Transforms Ad Creative Production and Analysis With the Launch of Creative Center
Full-featured product suite offers data-driven insights and tools to drive efficiencies and effectiveness in producing, testing, analyzing and managing ad creative at scale
“Marketers have traditionally had three levers to optimize their campaigns: audience targeting, bidding strategies, and ad creative,” said Peli Beeri, CEO of Bidalgo. “The first two levers have been largely automated by the channels themselves and through third-party tools, leaving ad creative as the one variable where marketers can really differentiate themselves and make an impact on their campaign performance. We built the Creative Center to give marketers the tools they need to design better ad creative, optimize campaign performance, and get a leg up on the competition.”
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Automatically produce creative iterations at scale: Bidalgo’s Creative Center enables marketers to quickly ramp up their capacity for creative iteration by ingesting a few creative concepts and automatically generating numerous assets with high performance potential based on those proven concepts.
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Test efficiently with predictive ranking: Marketers can test creative concepts faster and more efficiently by leveraging the Creative Center to analyze new assets and discover their performance potential, thereby starting the testing process with creative concepts that show greater propensity to drive engagement and conversions.
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Understand which creative elements perform best: By analyzing creative elements such as copy, images, colors, calls to action and more, the Creative Center shows marketers which elements are most effective at driving the key performance indicators they care about most.
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Rank creative across channels, placements, geos and ads: Marketers can easily view the performance rank for all creative assets in a single place, based on aggregated data from channels, measurement platforms, and Bidalgo’s proprietary intelligence.
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Detect creative fatigue: Creative-level, over-time analysis capabilities enable marketers to discover and flag the earliest signs of creative fatigue against user-defined KPIs.
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Streamline creative management: Marketers can manage their creative more efficiently and effectively by making bulk changes across all ads that include a specific creative asset, refreshing campaigns with auto-generated creative, optimizing the ad types each audience receives based on creative-level analysis, and more.
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