SalesTech Star

Second Nature Launches AI-Powered Interactive Sales Coaching Solution with $12.5M Investment

Zoom among the companies successfully using the immersive AI simulations to impact sales

Second Nature, the automated AI-powered sales coaching solution, today announced the company’s launch alongside a $12.5M Series A round of investment by signals Venture Capital, StageOne Ventures, Cardumen Capital, and Zoom Video Communications, Inc. via the Zoom Apps Fund. With the closing of this round, the total capital raised by Second Nature stands at $15.5M.

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The company is the first to offer a software platform for immersive sales simulations in natural language with an AI-powered conversation partner called “Jenny.” Sellers can raise their efficacy while managers can spend more time focusing on generating revenue and less time watching recordings. The solution has already been commercially deployed by industry leaders such as Zoom.

Second Nature solves a key challenge facing large-scale organizations today: how to efficiently ramp-up sellers’ knowledge to drive revenue, confidence and skills. The company’s solution enables sales professionals to get up to speed on new products and services faster, practice selling with an interactive coach, expand sales reach more quickly, and streamline deal closing. Sophisticated algorithms enable Jenny to ask and answer questions, even those that are not pre-scripted.

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“After more than a year of our global sales team training and certifying on Second Nature, we truly understand the enormous potential in AI-driven sales training,” said Colin Born, Head of Zoom Ventures. “We decided to become a strategic investor in Second Nature because we’re already enjoying the fruits of this cutting-edge solution – and expect to continue reaping benefits in the years to come.”

Powered by advanced AI and NLP, Second Nature provides virtual practice partners of a variety of ages, ethnicities and genders, that use conversational AI to hold voice discussions with salespeople, score them, and help them improve on their own. The rapidly growing Conversation Intelligence market has, until now, focused on customer interactions. Second Nature creates a judgment-free training and practice space that is ideal for WFH or hybrid teams, and also provides unique team skill visibility and insights to sales managers. Managers and executives can zero in on exactly where their team is lagging and get leading indicators on who will perform better at pushing deals through the pipeline, as opposed to waiting to see the results.

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