Brainshark, Inc., the industry’s only data-driven sales readiness platform, and GO1, a leading provider of off-the-shelf, high-quality eLearning content, announced a strategic partnership. Under the partnership, joint customers can easily enrich their sales training programs with content from GO1’s robust library – using Brainshark to manage and deliver the learning, and test for mastery.
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With Brainshark’s sales readiness platform and award-winning content authoring capabilities, it’s easy for any subject-matter expert or other business professional – regardless of technical expertise – to create multimedia and video-based learning content that’s specific to their business needs. For organizations that are time- or resource-constrained, or looking to enhance sales learning programs with pre-packaged and broader training, GO1 provides an extensive and highly vetted selection – spanning negotiation tactics, account management, “soft skills” and much more.
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A sales organization, for instance, might use Brainshark to create and deploy training on new product enhancements – and supplement that with a GO1-provided course on how to upsell effectively. All the training content can be managed centrally in Brainshark and is accessible in reps’ learning paths. Organizations can also subsequently deploy coaching activities via Brainshark to assess how well reps demonstrate the knowledge from the courses.
“Our partnership with GO1 helps companies improve the breadth and results of their sales training programs,” said Greg Flynn, CEO, Brainshark. “We’re enabling sales organizations to create more well-rounded curricula, better address skills gaps and accelerate time-to-value on their sales readiness investments – with relevant, mobile-ready content that’s available to them on Day 1.”
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