Yotpo, the leading eCommerce marketing platform, has announced that, in light of a recent consumer survey conducted in April 2020, consumer use of mobile commerce has accelerated to position SMS as the best channel for brands to drive engagement and sales. To support this shift, Yotpo is making it easier than ever for brands to get started with SMS marketing by waiving the base package fees for small businesses on its industry-leading SMS marketing solution, SMSBump by Yotpo, for a full year, as well as heavily discounting the fees on advanced packages for existing customers and for all new Yotpo customers looking to add SMS to their marketing strategy.
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SMS marketing helps brands see more than 25x ROI and drives 6-8x higher engagement rates than email. The channel is uniquely positioned to drive consumer engagement as brands can build targeted mobile experiences and send hyper-personalized messages campaigns directly on the channel consumers engage with the most: 98% of all SMS messages are opened, and 90% of all messages are read within the first three minutes of being sent.
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A recent online survey conducted by Yotpo indicates that consumer behaviors have shifted significantly, accelerating mobile-first eCommerce for a far wider range of consumers than ever before. This presents a new opportunity for brands and consumers to establish and grow their relationships through a relatively untapped channel. During the month of April:
- The time consumers spend on their mobile phones has increased by 30%.
- Text messaging, across the board, has increased by 50%.
- Forty-nine percent of consumers say they prefer to be engaged by brands through SMS during these times, making it a top channel for consumers looking to stay connected.
- Over 35% of consumers are now paying more attention to marketing messages from brands.
- More than 57% of consumers are shopping online more than usual, with more than 65% of them saying they prefer to shop from their phones rather than a computer or other mobile device.
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