Sarbacane Group, Mailify’s Parent Company, Raises $27m and Takes on a New Dimension in the Digital Marketing Segment
The key player of email marketing services in Europe, Sarbacane is continuing to expand and opens its capital to a new partner, IDI.
Based in the North of France, with US headquarters in New York, the Sarbacane Group, a publisher of applications for corporate communications, is a reference in its market through its strong position among email marketing softwares in Europe. The group built a range of products around its expertise in email marketing, text messaging campaigns and marketing automation such as Layout, Sarbacane Chat and Touchdown, introduced in late 2019, and Datananas, a Paris-based startup acquired in April 2020. IDI, one of the leading listed investment companies in France, is investing nearly $10 million in the company alongside the management, under the leadership of founder Mathieu Tarnus, who remains the majority shareholder. This move underpins an ambitious strategy of innovation and external growth.
A unique positioning in a market in excellent shape
Digital communication tools help companies grow and are gaining in importance. The market is experiencing long-term growth, and has also been benefiting from the forced acceleration of the digitization of SMEs in 2020. Sarbacane publishes Mailify, a solution that allows companies to optimize and automate their email and text message communications. Today’s financial transaction confirms the success of its strategy. The company generated $13M in revenues in 2019, and will invoice more than $16M in consolidated revenues in 2020. The startup has grown considerably and now has around one hundred employees. Even during the recent lockdown, recruitment did not slow down.
“In 2021, we will celebrate Sarbacane’s 20th anniversary. Companies of all sizes in every sector have grown their business thanks to effective campaigns created with our tools. Their trust in us is what drives us to constantly innovate.” Mathieu Tarnus, Founder & CEO of Sarbacane
The team, headquartered in the North of France, is the brains behind a unique approach based on 3 main concepts: cutting-edge features (Smart Template technology, predictive emailing, automatic multi-channel campaign, etc.), ease of use and, most importantly, individual support, which sets Mailify apart from other players in the market.