Litmus Debuts New Features to Reduce Email Development Time by 75%
New capabilities accelerate campaign creation, collaboration, and analysis to more rapidly iterate email strategy
Litmus, a leader in email marketing, announced at Litmus Live Everywhere, the premier conference for email practitioners and marketing leaders, new capabilities and updates to its email platform. The new features include Visual Editor in Litmus Builder, Email Analytics enhancements, easy sharing of complex and multi-email campaigns, and advanced usage reporting. These new capabilities enable marketers to cut email development and collaboration time by 75 percent, by empowering non-coders to help with email development, share enhanced email analytics to improve future campaigns and reduce friction in the approval and review processes.
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Today, Litmus, a leader in email marketing, announced at Litmus Live Everywhere new capabilities and updates to its email platform, enabling marketers to cut email development and collaboration time by 75 percent.
“We send emails to millions of users each week; with over 150 newsletters across 20+ brands to account for, every minute matters to us. Creating email at scale can be difficult, and Litmus’ Visual Editor helps minimize the technical challenges and guesswork that come with coding,” said Jesse Blanner, Design Director, Meredith Digital of Meredith Corporation. “Visual Editor simplifies the process of adding content to our templates—without extensive coding experience—and allows us to focus more on collaboration and creating high-performing emails. It’s not only beneficial for production, creativity, and efficiency, but it provides an opportunity to enhance our entire marketing mix and strategy.”
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“It takes 53 percent of brands two weeks or longer to produce a single email because of complicated and lengthy collaboration and review processes,” said Erik Nierenberg, CEO of Litmus. “We realize it can be frustrating when not all marketing team members can interact directly and collaboratively within a martech platform. By eliminating roadblocks within the pre-send and post-send processes, Litmus empowers collaboration across an organization in one centralized place. These platform updates, including the new Visual Editor, make email creation easy for all— even marketers with no coding experience — helping them build better emails, faster and create meaningful one-to-one experiences with their subscribers and customers.”
