CM Group Acquires Selligent Marketing Cloud
Leading Cross-Channel Marketing Hub Furthers Enterprise Focus and European Coverage
CM Group, a family of martech companies focused on multichannel campaign management and email marketing, announced the acquisition of Selligent Marketing Cloud (Selligent) the organization’s fifth acquisition in 24 months. CM Group, whose majority owner is Insight Partners, purchased Selligent from HGGC. This purchase further extends CM Group’s lead as the largest family of multichannel marketing and email companies worldwide.
“We are confident that the business will extend its legacy of innovation and continue to deliver world-class solutions as part of CM Group.”
CM products, including Campaign Monitor, Sailthru, Emma, Delivra, Vuture, Liveclicker, and now Selligent, have more than 70,000 customers and facilitate more than 180 billion consumer connections annually. With the acquisition of Selligent, CM Group’s annual revenue will exceed $250 million.
Selligent’s strong foundation in Europe and the U.S., along with its customer-centric values and focus on enterprise and mid-market financial services, travel, media, entertainment, and retail verticals complement the broader CM Group business. With the acquisition of Selligent, now serves businesses across all major global industries and segments, from enterprises to small businesses. CM Group plans to continue to grow through both organic investment and acquisitions that will augment the capabilities of each product platform.
“Selligent is an ideal fit for CM Group, and customers across all of our products stand to gain from our consistently-expanding family of brands,” said Wellford Dillard, CEO of CM Group. “Our unique, micro-service based product strategy allows us to increase the speed of innovation in our individual products so we can decrease time to ROI for our customers. For Selligent, we will quickly augment mobile app messaging, analytics, and real-time personalization capabilities through our expertise in these areas, while CM brands benefit from Selligent’s AI capabilities.”