ActionIQ and SparkPost Join Forces to Deliver Transformative Digital Customer Experiences
Combined Solutions Empower Data for Flexible, Scalable and Cost-Effective Email Communications, Driving Improved Email Experiences and Relevance
ActionIQ, the leading customer data platform for enterprises, and SparkPost, the world’s largest email delivery and analytics engine that delivers over a third of the world’s email, announced an integrated solution bringing brands real-time email delivery, intelligence, and personalization. The combined solution delivers improved personalized and contextual email experiences to customers and increases revenue potential for brands—all at a significantly lower total cost of ownership.
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“A lot of our clients are moving to a hub-and-spoke marketing stack, where data, intelligence, and orchestration lives within a centralized CDP hub, and the spokes are the delivery systems,” said Justin DeBrabant, VP Product at ActionIQ. “SparkPost enables that model perfectly. They also bring real-time integration of sending and analytics, which means faster, smarter delivery with deeper insights. We’re excited to be able to seamlessly capture real-time customer data and support the delivery of meaningful, valuable communications swiftly and effectively.”
The key to improved engagement is personalization backed by data and intelligence. ActionIQ’s platform is able to unify all of an enterprise’s data to drive intelligence and cross-channel personalization, including in email. SparkPost offers state-of-the-art deliverability analytics and intelligence, which is fed in real-time back into ActionIQ, ensuring each send is responding to individual consumer behaviors and dynamically creating personalized experiences based on their preferences. The integrated solution allows organizations to better tackle challenges related to scalability at cost, customer relevance and personalization.
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