Vidy Expands Decentralized Video Ad Network to Empower Publishers Solving Ad-Fraud
Vidy’s Founder and CEO, Patrick Colangelo said, “At Vidy, we put the power of your data and earning potential back on your hand. So, users can earn money while watching video and surfing the web, right at home.”
When users play a video ad, they will be rewarded with VidyCoin, which can be used for buying goods in the Vidy network, running ads or getting access to publishers’ premium features.
In late November 2020, Vogue Singapore became the first major publisher to utilise VidyCoin to reward users and power on-site purchases. Within five days, 30 invisible micro videos embedded by Vogue Singapore received 400 million seconds of active views, and the VIDY Wallet received 78,000 new registrations.
Cognizant that if these numbers were replicated across Vidy’s 100+ publishers, it might overcrowd the Ethereum network, the team converted VidyCoin into a dual-token ecosystem, namely VIDY and VIDYX.
Today, VIDY remains Ethereum-based, while VIDYX uses TRON so that users do not have to face a gradual increase in gas costs during transactions or wait a long time when withdrawing tokens.
VIDY is now used as a platform token, a staking mechanism for VIDYX withdrawals, bonuses, and campaign priority access. Meanwhile, VIDYX is a utility token, acting as attention-powered rewards which drive tradable data contracts on the TRON blockchain.
“VIDYX is really a fuel of power of Vidy’s engine, bringing good values by allowing users to earn money from our platform. This gives you the right to earn extra income, directly powered by real users and the attention online. By doing so, we are bringing the mechanism and more value to the ecosystem,” Patrick added.
The mechanism of Vidy’s ad placement leverages a proprietary open-source NLP (natural language processing) protocol that automatically matches embedded video ads to hyper-relevant text across millions of pages.
This protocol is powered by miners who are paid with VidyCoin for each successful placement and decryption of user data which is then locked in a smart contract.
Moving forward, the VidyCoin economy could seed a larger audience to seamlessly mine asset crypto while reaping rewards either via watching videos or converting VidyCoin into cash at crypto exchanges.
Building on VidyCoin’s wider reach, Vidy is planning to roll out Reward City, a loyalty points platform to better serve advertisers, publishers and consumers, in the Vidy network.
In 2017, Vidy debuted the world’s first invisible embed layer that rests silently atop any website. Publishers embed tiny video into text, which users can access by holding down on linked text. Not only does this keep users from seeing unwanted or irrelevant ads, it is a net positive for publishers as the user never leaves the webpage.
With Vidy’s prioritized cross-shared data store, advertisers can audit all digital ad performance on their networks. This brings much-needed transparency to the digital ad space where ad fraud has resulted in losses valued at a whopping US$23 billion in 2019.
Vidy offers over 40% view-rate on news sites and more than 50% view-rate on lifestyle sites. View-rate is defined as users who hold and watch a video ad for more than two seconds.
The success of Vidy’s platform has seen massive buy-in by many household names in the publishing and media world, including Vogue Singapore, CNN Indonesia, CNBC Indonesia Kompas Gramedia, and Esquire. Vidy now boasts over 200 million monthly active users on over 3.5 billion monthly page views in Indonesia alone.