Tiger Pistol Contributes Social Platform, Services to JOANN for Local Amplification of “Make to Give” Mask Initiative
Tiger Pistol's social advertising platform helps JOANN achieve its benevolent mission, while contributing to the health of stores and local communities.
Tiger Pistol, the only social advertising platform that delivers local activation at global scale, has partnered with JOANN, the nation’s largest specialty retailer of crafts and fabrics, to amplify the promotion of its “Make to Give” handmade mask donation initiative through local advertising on Facebook and Instagram.
Read More: Amazon 2020 Innovations Each Seller Needs To Know
“Tiger Pistol is dedicated to helping JOANN in its initiative to support our country’s medical personnel and fellow citizens,” said Paul Elliott, CEO, Tiger Pistol. “While JOANN supplies free tools, supplies, and guidance, Tiger Pistol is providing our social advertising platform and campaign management resources to help extend the reach and impact of the initiative.”
Read More: Storm Reply Achieves AWS SaaS Competency Status
Beginning in early March, JOANN began to notice groups of people in the crafting and sewing communities making protective masks, gowns, and other essential items to donate to local hospitals and health care facilities. Inspired by the customers who were looking to help during this unprecedented crisis, JOANN wanted to contribute to the cause, providing free mask-making supplies and guidance through in store experience, curbside pickup and joann.com. After just a couple of months, more than 150 million masks were created through a combination of customer purchases and directly donated masks and scrubs to hospitals and health care facilities nationwide. Now, the company’s focus is expanding to supplying masks for everyone in America.
In support of this effort, Tiger Pistol is running high-performance Facebook and Instagram ads with copy that dynamically localizes to drive community relevance and ad performance. JOANN is using the ads to drive awareness for the company’s ‘Make to Give’ initiative and donation efforts in connection with its local stores.
Read More: SalesTechStar Interview With Krischel Crawley, Vice President Of Sales At Nasuni
