Smartly.io, the leading social advertising automation platform for creative and performance marketers, announced new innovative capabilities to its Pinterest solution. In close partnership with Pinterest, Smartly.io advanced its offering on the platform to enable brands to innovate and connect with customers in entirely new ways.
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@smartlyio’s Pinterest Solution is now available for all brands, enabling them to diversify their marketing mix across social channels.
Pinterest is increasingly becoming an attractive platform for advertisers, and with solutions such as Shopping Ads, Pinterest continues to evolve its ad offerings and expand its capabilities to move down the funnel.
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Along with creative automation tools that enable brands to produce creative at scale, sleek campaign management and customized reporting capabilities, Smartly.io is now bringing its Automated Ads solution offered for other online channels to Pinterest. Smartly.io has been working with some of the largest and most advanced retail and CPG brands to target customers with customized offers to drive bottom-funnel metrics, such as online checkouts and bookings. This innovation is now available to a wider set of advertisers, including direct-to-consumer, travel, grocery and more. Brands are empowered to easily run hyper-targeted and localized campaigns on Pinterest that dynamically showcase real-time pricing, localized offers, flash promos, copy variations and even weather-based promos to consumers.
“Smart marketers are those who test, adapt and move quickly — and while most marketing teams are eager to try new channels — they often lack the time, creative resources or best-practice knowledge,” said Tuomo Riekki, Chief Product Officer and Co-Founder, Smartly.io. “Pinterest is a prime example of a channel that continues to evolve and outpace brand expectations. Our new solution helps them get there — simplifying the process to run ads by letting brands leverage their assets used on Facebook and Instagram on Pinterest, all while reducing manual work with automation.”
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