Programmatic Advertising Platform Recognized for Providing Advertisers with Powerful Location-Based Advertising Suite
Simpli.fi, the leading programmatic platform for addressable, mobile, and OTT/CTV advertising, announced that the company is a 2020 DMN Awards Finalist in the Mobile Marketing Company category for its innovative mobile targeting solution. DMN, the online resource for marketing data, strategy, and technology, presents awards to outstanding campaigns of the previous year, and to cutting edge marketing technology companies. The finalists and ultimate winners are determined based on rankings given by a panel of independent judges.
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Simpli.fi’s privacy-friendly advanced mobile-targeting solution was purpose-built to solve the common issues that plague solutions built on mobile ad networks – precision and scale. With Simpli.fi’s use of anonymized unstructured data in its mobile targeting approach, a single national campaign can be broken up into a number of localized campaigns relevant to specific markets. This helps advertisers achieve better results by optimizing audiences to local needs and delivering customized creative for different locations.
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In addition, Simpli.fi enables advertisers to track online-to-offline conversions by reporting the amount of foot traffic driven to an advertiser’s physical location that have previously seen their ad. Additionally, advertisers can determine how much foot traffic was influenced by an ad with Simpli.fi’s Geo-Conversion Lift metric.
“We are honored to be recognized by DMN as a top mobile marketing company and we congratulate the other award finalists,” said Frost Prioleau, Co-Founder and CEO of Simpli.fi. “We look forward to continuing to build privacy-friendly advertising solutions that help advertisers deliver their messages to their most desirable customers and prospects.”
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