NCC Media, the national television advertising sales, marketing and technology company owned by Comcast Corporation, Charter Communications, Inc. and Cox Communications, announced it has named Gerrit Niemeijer as chief technology officer. A two-time, technical Emmy Award winner for his work as CTO of ad tech company Visible World, Niemeijer led development of the world’s first programmatic platform for buying linear TV, AudienceXpress, and holds more than 20 patents in the advanced TV space. At NCC, he will oversee the ongoing development of the company’s industry-leading TV advertising platform.
Niemeijer was a founding member of the Visible World team and served as CTO for 17 years from the company’s inception through its sale to Comcast. In addition to bringing the pioneering AudienceXpress platform to market, Niemeijer and his organization developed one of the industry’s leading linear TV addressable advertising systems.
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“Gerrit has been one of the foremost architects driving the development of the advanced television ecosystem for the past two decades and we are thrilled to welcome him to NCC,” said Nicolle Pangis, CEO of NCC Media. “He will play a vital role as we continue to extend the capabilities of our platform to encompass a broader range of intelligent advertising solutions.”
Prior to his role at Visible World, Niemeijer served as vice president and senior project manager at Philips where he developed the company’s next generation digital set-top box platform. He also started and led an emerging business unit focused on integrating internet technologies into consumer electronics platforms, eventually launching Philips’ internet-enabled set-top boxes in the North America market. Niemeijer holds a master’s degree in computer science from the University of Twente in the Netherlands.
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“NCC Media is uniquely positioned in the TV space with its unparalleled data and inventory resources and world class technology infrastructure,” said Niemeijer. “I look forward to helping lead the company’s efforts as we refine, improve and extend the capabilities of our world-class TV advertising platform.”
