SalesTech Star

BrightTALK Helps Marketers Build and Execute Winning Demand Generation Programs

BrightTALK, the virtual events platform that brings professionals and businesses together to learn and grow, today unveiled its new Blueprint Generator tool and video-based Course, designed to help marketers create successful demand generation programs.

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“BrightTALK aims to be a strategic partner for businesses looking to generate scalable, consistent demand.”

The Blueprint Generator offers marketers a customized plan for winning new customers and meeting their demand generation goals, while the Course delivers step-by-step guidance on creating and executing a webinar strategy that is focused on building a community around content, engaging new potential buyers, and converting a company’s core audience.

“Developing a sound demand strategy is always challenging, and this is especially true in the current environment,” explained BrightTALK CMO David Pitta. “BrightTALK is committed to equipping marketers with the tools to develop both the strategic and execution components of a successful demand strategy.”

Augmenting an earlier version of the Generator, which distills resources and best practices so marketers hit their goals in record time, this newest version digs down even deeper, aligning the number of customers marketers need to win in a year with the opportunities, leads and content volume they’ll need to achieve those goals. It allows for a completely customized “blueprint” for a company’s demand generation strategy and objectives.

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