MediaKind Delivers Enhanced Advertising Portfolio to Unlock Monetization Potential of Advertising and Alternate Content
MediaKind, a global media technology leader, announced that its award-winning Advertising and Content Distribution Rights portfolio, PRISMA, has been reconfigured with a new flexible, modular feature set. It has been reshaped to unlock the full revenue potential of advertising and alternate content across broadcast and IP networks. The PRISMA Core and PRISMA Edge products provide highly specialized content distribution rights definition & enforcement and targeted advertising capabilities, including DAI, localized content, content blackouts and security against piracy.
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“As today’s consumers embrace OTT video services, Operators and Multichannel Video Programming Distributors (MVPDs) must look for new methods of monetization through targeted advertising. This requires the delivery of fully personalized and relevant services which fully comply with distribution rights and local regulations.”
MediaKind’s newly enhanced, modular advertising portfolio enables customers to take advantage of new monetization opportunities and protect against constantly evolving challenges introduced by a digital world. PRISMA can be deployed as a solution in the cloud, as an appliance, or as components integrated into the Aquila portfolio. PRISMA Core helps to bridge the gap between content providers and service providers by delivering advanced scheduling control and enabling rules enforcement for traditional broadcast, as well as OTT-based delivery. PRISMA Edge enables content providers and video service providers to deliver engaging viewing experiences, monetize their advertising inventory and simultaneously meet contractual and legal obligations.
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Stuart Boorn, Vice President, Product Management, MediaKind, said: “As today’s consumers embrace OTT video services, Operators and Multichannel Video Programming Distributors (MVPDs) must look for new methods of monetization through targeted advertising. This requires the delivery of fully personalized and relevant services which fully comply with distribution rights and local regulations.”
Enhancements to MediaKind’s PRISMA products include playlist management for linear ad replacement; added support for SCTE-18 policy ingest formats in support of Emergency Alert System (EAS) US regulatory compliance; new content placement management; improved ad routing policies; and new viewing enablement via in-manifest tracking URLs for HLS. The PRISMA portfolio consists of two key products with further additions to come later this year:
