SalesTech Star

Claravine Selected as Top Enterprise Data Governance Platform by G2 Customer Research

Claravine, the data governance platform that standardizes, governs, and connects data across teams, systems, and channels, has been ranked by users as the number one data management platform of choice in the Winter 2020 Enterprise Data Governance Grid. Claravine beat established companies including Oracle and SAP because they received the highest customer scores in overall Usability and Relationship.

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Claravine was chosen to participate in the 2020 Enterprise Data Governance Grid® because of its overall rankings by satisfied users. It outscored industry power houses including Oracle, SAP, and Informatica Cloud Data Quality. The G2 EDG Grid is built on both data governance Usability (ease of use, administration, and adoption) and Relationships (ease of doing business, quality of support, and likelihood to recommend).

“We’re honored to have been chosen as the number one Enterprise Data Governance provider,” said Claravine CEO Verl Allen. “We’ve worked hard to produce a platform that lets our customers optimize their marketing campaigns with a unified approach to their master data management and deliver it in a way they find effective.”

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With the onset of COVID-19, marketing departments have seen dramatic budget cuts and are seeking new ways to get full returns from their technology investments. Additionally, the growth in marketing channels has created overwhelming complexity that makes optimization with spreadsheets nearly impossible. Enforcing data standards and naming conventions across multiple campaigns, content, ads, and experiences has created inconsistent processes. This inconsistency leads to suboptimal customer experiences, lower productivity, and wasted marketing and advertising budgets.

“At Claravine, we work ceaselessly to help our clients enforce their data taxonomies, naming conventions and processes across multiple platforms and teams,” added Allen. “By helping our customers automate their data governance, then allowing them to manage it and connect with it in a meaningful way, we’re helping them be more productive while satisfying the needs of their customers. Better data is a win-win for all of us.”

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