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Cheddar Taps Telaria’s Video Management Platform (VMP) As SSP Partner to Scale Connected TV Advertising Programmatically

Telaria, the complete software platform to manage video advertising for premium publishers, announced that Cheddar, the leading post-cable networks company, has selected Telaria as a supply-side partner to boost monetization of its inventory, including connected TV (CTV). The partnership comes as Cheddar significantly expands its presence across video streaming platforms, smart TVs, and devices through partnerships with AT&T and Samsung, among others.

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“Telaria is working closely with us as we embark on monetizing our OTT scale. We are utilizing Telaria’s best in class technology and platform with real-time monitoring and reporting to fuel our programmatic advertising,” said Peyton Marcus, SVP of Operations at Cheddar. “We look forward to offering our live video inventory to programmatic buyers for the first time.”

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“Cheddar is a true CTV and OTT innovator both from a content and business model perspective, and we’re thrilled that they’ve chosen Telaria as the first partner to unlock the rapidly growing programmatic marketplace for their premium inventory,” said Mark Zagorski, CEO at Telaria. “Innovative partners think alike. Cheddar is redefining what it means to watch television, and Telaria is redefining the buying and selling of television.”

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