Centro Integrates with Deep Root Analytics for Political Ad Targeting
Centro, a global provider of advertising technology, announced an integration with Deep Root Analytics, an audience-powered analytics company. The combined solution elevates advertisers’ targeting capabilities by further allowing them to activate against Deep Root’s proprietary audiences across the video advertising ecosystem. Deep Root’s audiences are leveraged across multiple verticals including, corporate reputation, public affairs, issue advocacy, and political— and are always anonymized in order to protect privacy and identity.
Centro was the digital media partner-of-choice for hundreds of candidates and ballot measures in the 2018 midterm elections, with 73% of campaigns winning their races. Its technology solution, Basis, is the industry’s most comprehensive, automated, and intelligent digital media platform—and the only software solution of its kind to consolidate digital operations across programmatic, direct, search, and social campaigns.
“Deep Root has invested heavily in building best-in-class audiences for corporate reputation, public affairs, issue advocacy, and political advertisers. Aligning with Centro gives us opportunities to showcase the power of our technology in the most active and competitive places,” said David Seawright, CRO of Deep Root. “Because of the increasing uncertainty about what compels audiences to take action, advertisers can benefit greatly from using our finely-tuned data and Centro’s media activation capabilities.”