SalesTech Star

Adwerx, a Leading Provider of Automated Digital Advertising for Real Estate and Financial Services Announces 79% Growth in Customers in 2020, Despite Pandemic

Company Plans to Grow Headcount by 20% in Q1 2021

Adwerx, a leading provider of hyperlocal, personalized, and custom automated advertising services, is reporting strong growth in Q3-4 amidst the economic volatility that has plagued many businesses since March. This continued growth speaks to the significant market opportunity and increasing demand for their Enterprise-level Advertising Automation as a Service. The company will ramp up hiring in the new year to accommodate the expansion. Earlier this year the company announced plans to move to a flexible work arrangement for employees moving forward, so interested candidates can be based anywhere within the United States.

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Beginning operations in 2013, Adwerx was founded with the concept of leveling the playing field for businesses of all sizes through scalable, automated digital advertising. After experiencing tremendous success in real estate, Adwerx set sights on the mortgage, financial services, and franchise verticals. Today, 25% of the top 1000 real estate firms, and 15% of the top mortgage lenders utilize the Adwerx platform. This includes some of the most respected brands in real estate, mortgage and insurance, including Berkshire Hathaway HomeServices, Prosperity Home Mortgage, and We Insure. Through a relentless focus on customer success and product innovations, Adwerx has become the trusted digital ad platform for more than 200 well-respected brands.

“Despite all of the turmoil that occurred around the world over the past nine months, the silver lining for Adwerx has been the acceleration of the digital economy. Adoption at this scale may otherwise have taken years, but we provide a critical technology for our customers to survive in this new environment, reaching consumers online and on streaming TV, where viewership has skyrocketed. As a result, we have emerged as the essential automated advertising platform,” said Jed Carlson, CEO of Adwerx.

Over the years, Adwerx has evolved to offer a full service, hyperlocal, custom targeted solution that provides brand-locked advertising across social media, streaming TV, and top websites. The focus has expanded from individual retail to Enterprise technology, which poised the company to be a timely solution in 2020 as the business world went digital seemingly overnight.

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To help facilitate this tremendous growth, Adwerx is making a commitment to expand headcounts across the company, growing the sales team to bring on new customers, and the engineering team to build out new products. Additionally, earlier this fall Adwerx announced a location-flexible work arrangement for employees, offering the option to work remotely or from the home office in Durham on a flexible schedule once the office is reopened. This decision honors the company’s dedication to its team and to embracing growth, while allowing the company to expand its talent search beyond the Triangle market.

“The successes Adwerx achieved this year were all the more meaningful given the challenges 2020 has presented,” Carlson continued. “Our growth is more than a story of succeeding amidst a global pandemic and signing new customers – it’s a testament to the unwavering commitment seen by our employees to offer the best products and services that outpace the competition. I couldn’t be more proud of the exceptional work accomplished by the team, and look forward to seeing our team grow in the new year.”

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