SalesTech Star

AdTheorent Lauded by Frost & Sullivan For Driving the Next Generation of Digital Advertising Strategies

AdTheorent honored due to its advanced machine learning technology and solutions which drive business results for advertisers

Based on its recent analysis of the North American digital advertising market, Frost & Sullivan recognizes AdTheorent, Inc. with the 2020 North American Growth Excellence Leadership Award. Notably, AdTheorent is the only company in Frost & Sullivan’s 59-year history to become a five-time recipient of this prestigious recognition.

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AdTheorent’s machine learning (ML) platform powers its predictive targeting, geo-intelligence, and audience extension solutions, and its in-house creative team, Studio A\T, helps brands connect with users through executing engaging, next-level advertising campaigns. Accessing only non-sensitive data and focused on the predictive value of ML models, AdTheorent’s product suite helps advertisers identify the most qualified individuals to drive campaign performance.

At its core, AdTheorent’s ML platform combines millions of data attributes into precise and accurate adaptive models, each optimized to identify the right audiences to advance any given business goal and drive strong ROI/ROAS for digital advertisers. The platform consists of four sub-platforms: Campaign Management, Data Management, Precision Media Buying, and core Machine Learning.

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The company’s approach relies on predictive targeting using statistical models instead of employing sensitive PII, 1:1 profile-based advertising, or cookie-based retargeting, approaches that can limit advertising scale, miss new customer opportunities and create privacy concerns. The company’s unique ability to offer data science as a service (DSAS) without compromising security and privacy allows it to deliver superior results.

AdTheorent Direct Access is available for customers who desire to access the company’s industry-leading platform through their own trading and optimization teams. While Direct Access customers do not access certain value-added services which have made AdTheorent a leading performance-first digital advertising partner, they realize immediate results and drive unprecedented ROI/ROAS due to the myriad efficiencies and optimization enhancements possible only through AdTheorent’s platform, as well as benefiting from Data Science as Service support not available through traditional “self-service” offerings.

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