Acorn International Goes for Rebranding with a New Corporate Logo and Website
Acorn International Plans to Update the Website Regularly with the Latest Corporate Developments as We Continue to Execute Our Business Plan
Acorn International has announced that it has introduced a new corporate logo and launched a new website at www.acorninternationalir.com. The updated logo reflects Acorn’s new digital media focus. The new website features a modern design, rich content in both English and Chinese, and easy access to information to create greater transparency for visitors to understand the Company’s current business model, which has shifted away from old-line TV media, and towards digital media and streaming content, while maintaining a focus on growing its eCommerce business.
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“Acorn has spent much of the last two years shifting our business away from older, unprofitable businesses and focusing on growth areas like e-commerce,” said Jacob A. Fisch, CEO and President of Acorn.
Jacob added, “Our new corporate logo and website better reflect our business today and where we plan to take it in the future. Our customers, investors, employees and other stakeholders can now gain insight into new businesses like Acorn Entertainment, a social media marketing business for celebrities and brands to increase their awareness in China, Acorn Streaming, which showcases live streaming and pre-recorded video content, and Acorn Products, where we sell our branded products, largely through e-commerce, in China. We will be updating the website regularly with the latest corporate developments as we continue to execute our business plan.”
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Currently, Acorn International is a leading marketing and branding company in China, leveraging a twenty-year direct marketing history to monetize brand IP, content creation and distribution, and product sales, through digital media in China. Previously the leading TV infomercial company in China, Acorn today has three divisions support its growth: 1) Product Division, 2) Content Division, and 3) Influencer Management Division.
In the Product Division, Acorn sells product primarily through e-commerce channels in China, as well as through offline distribution and outbound marketing. In the Content Division, Acorn monetizes content. Specifically, in the Content Division, Acorn has redirected its direct marketing know-how to digital media in China, launching Acorn Streaming, which is primarily focused on live streaming and pre-recorded video content creation and distribution. In the Influencer Management Division, Acorn brings, through the creation of digital social content, the best U.S. celebrity talent and brands to China, representing their in-country digital presence.
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